AI-generated illustrative mockup with sample artwork—not a photograph of the event gifts. Actual products, logo applications and packaging may differ.

Client: Ferrari Newport Beach
Project: Special-event gift sets and engraved promotional merchandise
Featured scope: 60 assembled gift boxes

A coordinated event gift

For a Ferrari Newport Beach event with the Hong Kong Business Association, USP coordinated custom gable boxes and branded items into a single gift presentation. The project brought packaging, merchandise decoration, kitting and local delivery together.

Four items, one presentation

Each of the 60 gift sets was specified with a custom gable box, four inclusions and crinkle-paper filler. The merchandise included a red metal-and-leather keychain with a laser-engraved imprint, a white-and-red mug, custom-labeled coffee and a red rubberized metal stylus pen.

The mugs carried a Ferrari of Newport imprint on the front and a Hong Kong imprint on the back. The coffee received a custom Ferrari label, while the red keychains and pens used laser-engraved imprints.

Assembly and delivery coordination

The gift-box order included 60 boxes, 60 mugs, 60 coffee units and 60 keychains, along with 100 red stylus pens. Kitting covered 60 complete units, each with its four inclusions and crinkle paper. Van delivery was included in the project scope.

Additional branded merchandise

Two separate orders covered 250 red leather-and-metal keychains and a further 50 keychains. Together with the 60 included in the gift-box project, the reviewed orders total 360 laser-engraved keychains.

Bringing the details together

This project illustrates how USP coordinates multiple product types around an event: custom packaging, printed and engraved branding, gift-set assembly and delivery planning. The result is a cohesive gifting program with each component considered as part of the overall presentation.